About Us

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About What's New

What's New™ was born from the savvy minds of a new homes team with over 30 years of experience in the real estate industry. Specializing in new home sales, they noticed in 2020, when housing inventory plummeted, that homebuyers began to feel anxious and pressured about where to purchase their next home.

What's New™ realized there was an opportunity to help homebuyers see what they could see—that the new homes market was still moving dirt and building neighborhoods, but because these homes weren’t listed yet, nobody knew about them!

So the solution was simple… show Buyers what’s coming!

With that insight, What’s New™ was launched and is now available to be replicated in new markets around the southeast.

 

Our Mission

Meet Our What's Newtm Team

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Shirley Gary

CEO | Owner
Shirley Gary, real estate broker and CEO of What’s New, brings over 30 years of experience in the new construction industry. She began her career selling and managing new home builder communities before branching out to establish her own independent real estate firm. Since 2008, Shirley and her team have successfully sold and closed over 5,000 new homes, townhomes, and condos across Metro Atlanta.
 
Recognizing the value of keeping both consumers and her team informed about up-and-coming developments — including new phases, home plans, and features — Shirley launched What’s New. The platform has become a trusted resource for Atlanta builders and developers to promote their communities and projects (whatsnewatlanta.com).
 
Looking ahead, Shirley’s goal is to expand What’s New nationwide, forging partnerships that empower builders, consumers, and real estate professionals in every market with timely insights on new developments.
 

Phone:  (404) 213-4299

Email: [email protected]

 

Our Mission

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Helping Homebuyers
Now, What’s New Atlanta is an award-winning website, video and social media platform created to help homebuyers learn about Coming Soon communities being built by some of metro Atlanta’s best homebuilders. We want to bring the neighborhoods to life that are in the early phases of construction. These homes are not for sale yet but should be within 4-6 months. Since many buyers start shopping for a home 6 months to a year in advance, this timing works perfectly!
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Early Construction Phase
These homes are not for sale yet but should be within 4-6 months. Since many buyers start shopping for a home 6 months to a year in advance, this timing works perfectly! Each video includes an onsite tour of a brand-new community with insight from the on-site sales team or the builder. New segments are added frequently to the website and What’s New Atlanta YouTube channel. Better yet, you have the option to join our VIP list to receive the earliest information on your choice communities.
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Be The First to Know
We continue to experience a critical shortage in Atlanta housing inventory and being able to share new Coming Soon neighborhoods with home buyers and realtors remains our top priority. So, join the WNA VIP list for one for the neighborhood you have interest in and stay in the know as you move through the homebuying process.
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Jamie Mock

DIRECTOR OF MARKETING AND CLIENT SERVICES | HOST

Jamie has been an integral part of What's New™ from day one.  She manages marketing and social media for What's New™ for the videos as they are released.  She is responsible for overseeing and updating the web page, YouTube, Facebook and Instagram with all the most current releases. Let’s not forget she is also one of our favorite hosts!

Phone: (770) 616-1531

Email: [email protected]

 

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Michael Canady

VICE PRESIDENT OF NATIONAL SALES

Michael Canady joins the What's New™ team after over a decade in the new home construction industry. His experience in land acquisition allowed him a unique lens into the entire home-building process. Michael’s background allows him to connect with prospective builder clients on multiple levels, which makes him an excellent resource for our builder partners.  Look for Michael to be moving to other cities to find our What’s New™ partners nationally soon.  If you are an agent and have an interest in owning a city with What’s New™, contact Michael for details.

Phone: (404) 925-0066

Email: [email protected]

 

Our Mission

Are You a Buyer or a Real Estate Agent?

Stay ahead of the curve with the newest information on new construction communities. Connect with local homebuilders and explore the remarkable new home communities they're constructing.

Are You a Builder?

We're an award-winning video and social platform, designed to assist buyers and real estate agents in discovering new communities. We provide free marketing to promote your Coming Soon neighborhoods and grow your VIP Lists.

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